PROJECT CASE STUDY:
AR Birthday Cards
Project Overview:
This app gives parents the ability to have PBS kids characters wish their child a happy birthday using a customized printable birthday card with QR codes that unlocks a WebAR technology enabled birthday experience.
Opportunities
This prototype showcases how QR codes can be used for program extensions and marketing promotions. It also showcases how AR can be used in a fun way for program extension. And provides an example of a tasteful way for data collection.
Prototype: AR Birthday Cards
Augmented Reality presents an opportunity for PBS viewers to engage with their content in new and fun ways.
How It Works:
Parents can created a customized birthday card with their child's name and birthday. The card can then be used to unlock an AR experience with their favorite PBS Kid's characters wishing them a happy birthday.
Key Features:
- Personalized birthday card
- PBS Kids characters appear in AR
Major Findings
AR experiences can engage audiences in new ways but the web based technology still needs to mature.
Prototype Takeaways
What Went Well:
Users really seemed to like it.
What Were The Challenges:
Any type of customization related to a child's information needs to be handled tastefully and appropriately.
What Needs Improvement:
Web based AR technology is still maturing and can lead to iconsistency in quality of experiences across browsers and devices.